CEO Letter
The buzz of the December holiday season seems a distant memory as we now address the repercussions of our exuberant shopping. We are by now back into the work routine. Students are back at school and have probably settled into their daily routines of homework, chores and sports. The resolutions we made on 31st December will either be reviewed or clarified this February. We still continue with our gym visits and diets, hard work and friendliness as we resolved. The entire SA Express staff and I hope that all of your resolutions and visions for 2015 will come to fruition.
February is the only month that is impacted by the phenomenon of a leap year. This marks February as a month of transition and change. In keeping with this we are happy to announce that SA Express will be increasing our number of flights between Johannesburg and Walvis Bay in response to customer demand.
We aim to offer incomparable service standards. In addition to building on our motto of “We Fly For You”, it is imperative that we consistently improve the service offered to you to be world class at all times. To express excellence and consistently strive to provide the best service, we know that you are the most important aspect of our airline. You can expect a comfortable, quality air travel experience, with the added benefits of frequency, reliability and value for money when travelling on our route network.
As we celebrate our 21st year of existence, we commit ourselves to keeping you safe and making air travel hassle free. We have invested considerable effort in ensuring that our excellent track record isn’t compromised. I want to assure you that we will do all we can to maintain this record and are ready to seize new opportunities. This year the aviation industry celebrates 101 years since the first commercial flight took place in St. Petersburg, Florida. That 23 minute journey would mark the birth of the global airline industry. Commercial aviation has transformed the world in unimaginable ways and today, billions of passengers and tonnes of cargo reach their destination through the wonder of flight. SA Express will continue to play a significant role in the country’s hospitality, travel and tourism industry by linking you to major local and regional cities through our extensive route network.
We are implementing all components of the SAX 20/20 turnaround plan. This plan was a holistic plan which enabled management and shareholders to review the entire business. With this implementation, we have seen improvements in all spheres of the business, including the airline’s on-time performance which is of great importance. In addition, the airline is realising improvements in passenger numbers, improved customer service and experience by focusing on our core values of safety and service. This success illustrates that the SA Express business model works.
We are also a vital contributor to the country’s socio-economic development, and have fostered a Corporate Social Investment (CSI) strategy which will ensure that we play a major role in improving the quality of living of people in previously disadvantaged communities. This month we will be launching our “Adopt a School” project, which will see us adopting various schools in previously disadvantaged communities around South Africa along our route network to provide support by meeting some of their needs as they arise.
February is the month of love, so let us be your airline of choice to fly you to your loved ones. We would also like for you to “Show Your Love for SA Express” this February by sharing pictures (selfies) of your best SA Express flight experience. We’ll be sharing these selfies on our various social media platforms.
Post your pictures on the following social networks:
Regards,
INATI
INATI
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