Four years ago South Africa hosted the world’s biggest soccer showcase. This month, all eyes will be on Brazil from 12th June when the 2014 FIFA World Cup kicks off. At SA Express, we are still humbled to have been an integral part of the history and national pride that made up this momentous occasion by transporting the teams in 2010.
For the 2014 World Cup, SA Express is collaborating with SAA and Mango to send nine young people from each of the country’s nine provinces to Brazil for a once-in-a-lifetime opportunity to watch a World Cup soccer match. Some of these young people will be flying for the first time, supporting our mission of making flying accessible to all South Africans. This partnership is in line with the implementation of the Long Term Turnaround Strategy (LTTS), where all state owned aviation assets will work together to leverage our CSI initiatives to position these airlines as critical players in the country’s socio-economic development.
During the month of June, I will be travelling to Doha, Qatar, to attend The International Air Transport Association (IATA) Annual General Meeting. Colleagues from the airline fraternity will be gathered there to discuss the state of the aviation industry. Without a doubt, the disappearance of flight MH370 will be high on the agenda, as it touches on issues of safety and security. The airline industry has to continue with its efforts to attempt to understand what happened on that tragic day so that it is not repeated in the future. This tragedy has also revealed the sense of solidarity we feel within the aviation industry as witnessed through the great international cooperation efforts in locating the aircraft.Moreover, our in-flight magazine, **Indwe**, is celebrating its 13-year publishing milestone this year. Over the years, **Indwe** has won countless accolades. These include the Silver International Folio Award for best designed new publication, best motoring features in the Magazine Category from the Guild of South African Motor Journalists, as well as fifth best in-flight magazine in the world by CNN Global Experiences (CNN GO). Our aim with this magazine has always been to put you, our passengers, first, and provide you with content that is engaging, original, newsworthy and of the highest quality. We will continue to make **Indwe** a world class magazine that will scoop more prestigious awards globally.
In conclusion, the bravado of the young women and men of 16th June 1976 is still being hailed in 2014 as we celebrate 20 years of our democracy. As per one of our main features, we are showcasing Tumi Molekane from Tumi and the Volume. He famously penned the lyrical song **’76** that pays homage to all the fallen young heroes. I’m positive that his lyrics and story will resonate with both the young and old.
A peaceful Youth Day celebration, South Africa.
Regards
Inati
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