april ceo message
Freedoms of the African Skies
This April is important for SA Express as we will be celebrating our 21st year of existence and of offering consistently safe travel. April is also the start of the financial year, and we are determined as ever that this new 2015-’16 financial year is one of performance, reliability and continued safe operations.
We begin this month on a positive note as we go full steam ahead with our “trajectory for growth” plan for all SA Express staff. SA Express continues to receive Government’s support, and its confidence in the role that the airline plays in ensuring seamless connectivity to secondary markets is key, in addition to the role we fulfil as a catalyst in growing rural tourism. Key partnerships include various top tier lodges in the Hoedspruit area near the Kruger National Park. Our Johannesburg to Hoedspruit and Cape Town to Hoedspruit operations have positively contributed to occupancy rates in the area. The airline will continue to seek such mutually beneficial relationships with partners throughout South Africa and the region.
In the new financial year, we are proceeding cautiously and responsibly with our growth ambitions. Key to our success is you – your flying experience and safety are our key priority. We will spare no effort to make your experience as pleasant and memorable as possible. We are continuously reviewing our current network and adding new routes where there is demand. We aim to improve efficiency measures to enable us to provide continued service excellence to you, our customers.
With effect in April 2015, we are launching new routes and will begin flying to Pilanesberg and Mafikeng airports. SA Express will operate three weekly flights between OR Tambo International Airport and Pilanesberg and Mafikeng airports respectively. In addition, we will simultaneously be launching two flights between Pilanesberg and Cape Town. This is indeed a significant milestone for us as an airline. These linkages between secondary markets and the three main hubs of Johannesburg, Durban, and Cape Town are aligned with our strategy of making air travel accessible to as many South Africans as possible. These new routes are an integral part of our growth strategy. To the North West Province: “le amogetswe”, which in Setswana means, “welcome”.
April has deep historical significance for South Africa, as it also marks 21 years of democracy. We can reflect on the importance of our Constitution and Bill of Rights, and the institutions and freedoms that come from these founding documents. Our children are growing up in an environment where Apartheid is increasingly becoming a distant memory thanks to the many transformative measures that are being implemented by our Government. We need to teach our children to value and cherish these gains. And, as parents, we need to jealously guard these important achievements and do all we can to ensure that our country never slides back to its painful past.
April also brings along with it various holidays, such as Easter, which is a Christian holiday that brings families together to celebrate the death and resurrection of Jesus Christ. This is also a time where schools take a two to three week break, which often leaves children at a loss of what to do with themselves. SA Express can help to take you and your children to exciting family orientated holidays on any of our national and regional flight destinations.
We pride ourselves on giving you a unique experience on board our flights with a variety of meals or snacks on all flights. You can expect a comfortable, quality air travel experience, with the added benefits of frequency and excellence as we consistently strive to provide you with the best service.
Make sure you book your flights to your favourite Easter holiday destinations with us either by calling reservations on +27 11 978 1111 or going online to www.flyexpress.aero.
Interesting April trivia: April starts on the same day of the week as July in all years, and January in leap years. April also ends on the same day of the week as December every year.
Make sure you follow SA Express on our various social media platforms to find out about what’s happening in the company and to see all of our specials and promotions in the month of April.
Sincerely,
Inati Ntshanga
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